February 19, 2020 - 09:00 / 11:00


This program is designed for producers and processors already in production and on the shelf. There would be category exclusivity in these sessions to ensure that participants are not in competition with one another while learning. There are only ten seats available ensuring that each business will receive specific and one on one training. To register follow link.

By the end of the course, participants will have:

An enticing unique selling proposition for their product
Defined the target market for both consumers and customers for each product
Defined the value and benefits of each product
Created a realistic 12 month sales and promotion plan
Improved knowledge of the grocery store, the product category, what their customer is trying to accomplish and where they can play a role in making the customer more successful
Created mutually beneficial relationships with category managers
Thorough understanding of how to develop a strong long-term relationship with their retail customers
The right pricing strategy for your products and how to get a price increase
A new confidence that will be evident when meeting with category managers
Separate your business from your competitors
Course Outline and Session Dates
Module One
What you Really Bring to the Market – Full day/in person*
February 10, 2020

Module Two
Developing a Sales and Profit Plan – 2 hour webinar**
February 19, 2020

Module Three
Profitable store Visits – Full day/in person
March 2, 2020

Module Four
Win/win buyer/supplier relationship – 2 hour webinar
March 9, 2020

Module Five
How to raise your prices – 2 hour webinar
March 16, 2020

Module Six
Thriving in the food business – Full day/in person
March 23, 2020