February 18, 2020 - 09:00 / 11:00

This six week course is specifically designed for Nova Scotia agriculture producers and agri-food processors who are passionate about a product but to date have no consistent production or sales history. In other words, they are doing direct selling and want to expand distribution and get a product to the shelf. There would be category exclusivity in these sessions to ensure that participants are not in competition with one another while learning. There are only ten seats available ensuring that each business will receive specific and one on one training. To register follow links.

By the end of the course, participants will have:

An enticing unique selling proposition for their product
Defined the target market and the value for each product
Understanding of the components of a successful product
Improved knowledge of the grocery store, the product category, what their customer is trying to accomplish and where they can play a role in making the customer more successful
Understanding of the capabilities of a successful food business
A 12 month sales and promotion plan
A thorough understanding of how to develop a strong long-term relationship with retail customers
Know how to get the product listed at a retailer
New confidence that will be evident when meeting with category managers
Course Outline and Session Dates
Module One
Concept to Great Idea – Full day/in person*
February 11, 2020

Module Two
Great Idea to Viable Product – 2 hour webinar**
February 18, 2020

Module Three
Profitable store Visits – Full day/in person
March 3, 2020

Module Four
A Food Industry Business Model – 2 hour webinar
March 10, 2020

Module Five
Developing a Sales and Profit Plan – 2 hour webinar
March 17, 2020

Module Six
Getting it Listed – Full day/in person
March 24, 2020